The rise of brands - Moor, Liz (Oxford, UK: Berg, 2007)
The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.
Fakulti Keusahawanan & Perniagaan
Includes bibliographical references and index.
Keywords: Brand name products -- History; Branding (Marketing).; Branding consultants; Intellectual property -- Management; Marketing -- Social aspects