Dibb, Sally,  1963- <br/><br/>
Market segmentation success :  making it happen! / 
Sally Dibb, Lyndon Simkin. 
 - New York :  Haworth Press,  c2008. 
 - xiii, 187 p. :  ill. ;  21 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references (p. 179-182) and index. 
<br/><br/><label>ISBN: </label>9780789029171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Target marketing.