Leading product development : the senior manager's guide to creating and shaping the enterprise - Wheelwright, Steven C., 1943-; Clark, Kim B. (New York : Free Press, 1995)
The leadership challenge -- A new role for senior management: from problem to solution -- Less is more: building an effective project portfolio -- Creating consistently effective project teams -- Leadership in action: developing single-use cameras at Kodak -- Turning promise into reality.
Includes bibliographical references (p. 165-169) and index.
Keywords: New products -- Development; Project management