Identity and strategy : how individual visions enable the design of a market strategy that works - Rughase, Olaf G., 1968- (Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., 2006)
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references (p. 196-219) and index.
Keywords: Corporate culture; Organizational change; Strategic planning