Burton, Dawn,  1961- <br/><br/>
Cross-cultural marketing :  theory, practice and relevance / 
Dawn Burton. 
 - Milton Park, Abingdon, Oxon ;  New York, NY :  Routledge,  2009. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415448925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Minority consumers.<br/>Multiculturalism.