TY  - BOOK
AU  - Elliott,Richard H.
TI  - Brands and brand management: critical perspectives on business and management 
T2  - Critical perspectives on business and management
SN  - 9780415433242 (set)
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Corporate image
KW  - Product management
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -