Heding, Tilde. <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. 
 - London ;  New York :  Routledge,  2009. 
 - xviii, 267 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780415443265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)