Boomer marketing : selling to a recession resistant market - Chaston, Ian. (London : New York : Routledge, 2009)
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
Keywords: Market segmentation -- United States; Middle-aged consumers -- United States; Target marketing -- United States