Chaston, Ian. <br/><br/>
Boomer marketing :  selling to a recession resistant market / 
Ian Chaston. 
 - London : New York :  Routledge,  2009. 
 - xii, 265 p. :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'. 
<br/><br/><label>ISBN: </label>9780415489621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States.<br/>Middle-aged consumers--United States.<br/>Target marketing--United States.