Johnston, Robert E. <br/><br/>
The power of strategy innovation :  a new way of linking creativity and strategic planning to discover great business opportunities / 
Robert E. Johnston, Jr., J. Douglas Bate. 
 - New York :  AMACOM,  c2003. 
 - xviii, 286 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 279-282) and index. 
<br/><br/>Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation. 
<br/><br/><label>ISBN: </label>9780814407684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning