Barringer, Bruce R. <br/><br/>
Preparing effective business plans :  an entrepreneurial approach / 
Bruce R. Barringer. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
<br/><br/>Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence. 
<br/><br/><label>ISBN: </label>0132318326 9780132318327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Entrepreneurship.<br/>New business enterprises--Planning.