Zaltman, Gerald. <br/><br/>
Marketing metaphoria :  what deep metaphors reveal about the minds of consumers / 
Gerald Zaltman, Lindsay H. Zaltman. 
 - Boston, Mass. :  Harvard Business School Press,  c2008. 
 - xxi, 230 p., [8] p. of col. plates :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan Perniagaan 
<br/><br/>Includes bibliographical references (p. 209-219) and index 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Metaphor.