Evans, Martin <br/><br/>
Exploring Direct and Relationship Marketing 

 - 2nd ed. 
 -  London, Thomson Learning  2004 
 - xxiv, 520 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>1861529015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Direct marketing<br/>Relationship marketing