McDonald, Malcolm <br/><br/>
Marketing due diligence :  reconnecting strategy to share price / 
Malcolm McDonald, Keith Ward, Brian D. Smith. 
 - Oxford :  Butterworth-Heinemann,  c2007 
 - xv, 238 p :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750683425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate profits--Management<br/>Corporations--Investor relations<br/>Marketing<br/>Strategic planning--16th century