Morgan, Mark, 1954-

Executing your strategy : how to break it down and get it done / Mark Morgan, Raymond E. Levitt, William Malek. - Boston, Mass. : Harvard Business School Press, c2007. - x, 290 p. : ill. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references (p. 263-270) and index.

Ideation imperative : clarify and communicate identity, purpose, and long-range intention -- Vision imperative : translate intention into strategy, goals, and metrics -- Nature imperative : align strategy, culture, and structure -- Engagement imperative : engage strategy through the project investment stream -- Synthesis imperative : monitor and align project work -- Transition imperative : move the projects into the mainstream.

9781591399568


Organizational effectiveness.
Project management.
Strategic planning.