Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers. - Levinson, Jay Conrad; Levinson, Jay Conrad; Levinson, Jeannie ([Irvine, Calif.] : Entrepreneur Press, 2008)
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.
Fakulti Keusahawanan dan Perniagaan.
Includes index.
Keywords: Entrepreneurship -- Psychological aspects; Marketing; Marketing -- Management