Tuller, Lawrence W.

Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries / Lawrence W. Tuller. - [Irvine, Calif.] : Entrepreneur Press, c2008. - xi, 497 p.: .; 23 cm.

Fakulti Keusahawanan dan Perniagaan. Includes index.

The basics of global trade -- Global financial system -- Protectionism and free trade -- Public and private information and assistance resources -- Competitiveness and barriers to market entry -- Market opportunities in Brazil and Latin America -- Market opportunities in Russia and Eastern Europe -- Market opportunities in India, China, and South and East Asia -- Market opportunities in Israel and the Arab states -- American habits that drive foreigners up a wall -- Beware of cultural risks -- Overcoming language barriers -- Woman power in global trade -- Winning negotiations -- Market research : performing a country survey -- Assessing country risk -- Building relationships with strategic alliances -- Selling channels in foreign markets -- E-commerce and advertising -- Moving your goods to market -- Trade finance and ensuring you get paid -- Countertrade as a last resort -- Foreign sourcing (importing) made easy.

1599182572 9781599182575


International business enterprises--Management.
International trade--Handbooks, manuals, etc.
Small business--Management.