Masterman, Guy. <br/><br/>
Innovative marketing communications :  strategies for the events industry / 
Guy Masterman, Emma H. Wood. 
 - Oxford ;  Burlington, MA :  Elsevier/Butterworth-Heinemann,  2006. 
 - xxi, 322 p. :  ill. ;  25 cm. 
 - Events management series .
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780750663618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management.<br/>Special events--Marketing.