Pelsmacker, Patrick De. <br/><br/>
Marketing communications : a European perspective 

 - 3rd ed. 
 -  England, Prentice-Hall  2007 
 - xviii, 610 p.: ill.; 25 cm. 
<br/><br/><label>ISBN: </label>9780273706939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing - Europe