Hoover, John,  1952- <br/><br/>
How to sell to an idiot :  12 steps to selling anything to anyone / 
John Hoover, Bill Sparkman. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2006. 
 - xx, 197 p. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780471718543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Psychological aspects.