Kolb, Bonita M. <br/><br/>
Tourism marketing for cities and towns :  using branding and events to attract tourism / 
Bonita M. Kolb. 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  c2006. 
 - xvi, 310 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750679459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>City promotion.<br/>Tourism--Marketing.