Marketing management :  an Asian casebook / 
Hellmut Schuttle ... [et al.]. 
 - Singapore :  Prentice Hall,  2004. 
 - viii, 323 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789812445612 9812445617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Asia--Casebook.