Harris, David R. <br/><br/>
Introductory certificate in marketing / 
David R. Harris and Neil Botten. 
 - Oxford :  Elsevier/Butterworth-Heinema,  2008. 
 - vii, 227 p. :  ill. ;  25 cm. 
 - Introductory certificate in marketing. .
 - Official CIM coursebook. .
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Includes index. 
<br/><br/><label>ISBN: </label>9781856175241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching.