Chiu, Susan. <br/><br/>
Data mining and market intelligence for optimal marketing returns / 
Susan Chiu, Domingo Tavella. 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2008. 
 - xii, 280 p.  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750682343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing research.