TY  - BOOK
AU  - Geller,Valerie
AU  - Ryder,Turi
TI  - Creating powerful radio: getting, keeping, and growing audiences for news, talk, information, and personality 
SN  - 0240519280
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Focal
KW  - Radio broadcasting
N1  - "A guide for programmers, managers & talent"--Cover; Includes bibliographical references and index
ER  -