Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 10th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2010. 
 - xxi, 713 p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Various multi-media instructional materials, including a web site, are available to supplement the text. 
<br/><br/><label>ISBN: </label>9780324788440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.