Explorations of marketing in society / 
Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors] 
 - Mason, Ohio :  Thomson,  c2007. 
 - xix, 955 p. :  ill. ;  25 cm. 
<br/><br/> Assembles academic contributions that have already been published in journals, coupled with invited commentaries. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324304307 (alk. paper) 9780324304305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Social aspects.<br/>Social marketing.