Marketing research / William G. Zikmund ... [et al.] 

 - Asia Pacific ed. 
 - Victoria, Australia:  Cencage Learning,  c2007. 
 - 570 p. :  col. ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780170127349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research