Lamons, Bob. <br/><br/>
The case for b2b branding :  pulling away from the business to business pack / 
Bob Lamons. 
 - Mason, Ohio :  Thomson/South-Western,  c2005. 
 - xi, 214 p. :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references (p. 207-209) and index. 
<br/><br/><label>ISBN: </label>9780324398656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).