TY  - BOOK
AU  - Churchill,Gibert A.
TI  - Marketing research: methodological foundations 
SN  - 9780324225099
PY  - 2005///
CY  - Mason, Ohio, Singapore
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Fakulti Keusahawanan dan Perniagaan
ER  -