Churchill, Gibert A. <br/><br/>
Marketing research :  methodological foundations / 
Giblert A. Churchill Jr., Dawn Iacobucci. 
 - 9th ed. 
 - Mason, Ohio ;  Singapore :  Thomson/South-Western,  c2005. 
 - xxii, 697 p. :  ill. ;  26cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/><label>ISBN: </label>9780324225099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.