TY  - BOOK
AU  - Newman,Michael
TI  - 22 irrefutable laws of advertising and when to violate them
SN  - 0470821868
PY  - 2006///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Advertising
KW  - Sales promotion
N1  - Fakulti Keusahawanan dan Perniagaan; Includes index
ER  -