Newman, Michael. <br/><br/>
22 irrefutable laws of advertising and when to violate them / 
 Twenty-two irrefutable laws of advertising and when to violate them 
Michael Newman. 
 - Singapore :  John Wiley & Sons (Asia),  c2006. 
 - xxviii, 266 p. :  ill. ;  23 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan  Includes index. 
<br/><br/><label>ISBN: </label>0470821868 9780470821862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.