TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Chew,Patricia
AU  - Wirtz,Jochen
TI  - Essential of services marketing
SN  - 9789810679958
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Fakulti Keusahawanan dan Perniagaan; Includes index
ER  -