Lovelock, Christopher H. <br/><br/>
Essential of services marketing / 
Christopher H. Lovelock, Jochen Wirtz, Patricia Chew 
 - Singapore :  Prentice Hall,  c2009. 
 - xxxii, 567 p. :  ill. ;  28 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan  Includes index 
<br/><br/><label>ISBN: </label>9789810679958 9810679955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.