Sharma, Chetan. Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi. - Hoboken : John Wiley & Sons, c2008 - xxvii, 404 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780470185988 Subjects--Topical Terms: Internet advertising.Internet marketing.