TY  - BOOK
AU  - King,Stephen
AU  - Baskin,Merry
AU  - Lannon,Judie
TI  - A master class in brand planning: the timeless works of Stephen King 
SN  - 9780470517918
PY  - 2007///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - New products
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -