King, Stephen,  1931- <br/><br/>
A master class in brand planning :  the timeless works of Stephen King / 
edited by Judie Lannon, Merry Baskin. 
 - Chichester, West Sussex, England ;  Hoboken, NJ :  John Wiley & Sons,  c2007. 
 - xliii, 351 p. :  ill. ;  26 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470517918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)--Management.<br/>New products.