Accidental branding : how ordinary people build extraordinary brands - Vinjamuri, David, 1964- (Hoboken, N.J. : John Wiley & Sons, Inc., 2008)
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
Keywords: Branding (Marketing) -- United States -- Case studies; Businesspeople -- United States -- Biography; Entrepreneurship -- United States -- Case studies; Serendipity -- United States -- Case studies