Seid, Michael. Franchising for dummies / by Michael Seid and Dave Thomas. - 2nd ed. - Indianapolis, IN : Wiley Pub. Inc., 2006. - xx, 382 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - For dummies . Dave Thomas's name appears first on earlier edition. Includes index. ISBN: 9780470045817 Subjects--Topical Terms: Franchises (Retail trade)