Aronson, Merry. <br/><br/>
The public relations writer's handbook :  the digital age / 
Merry Aronson, Don Spetner, Carol Ames. 
 - 2nd ed. 
 - San Francisco, CA :  Jossey-Bass,  c2007. 
 - xvi , 349 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p.329-333) and index. 
<br/><br/><label>ISBN: </label>9780787986315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--Authorship.<br/>Publicity.