Kotler, Philip. <br/><br/>
Lateral marketing :  new techniques for finding breakthrough ideas / 
Philip Kotler, Fernando Trias de Bes. 
 - Hoboken, NJ :  Wiley,  2003. 
 - xvi, 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471455165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.