TY  - BOOK
AU  - Davis,Scott
TI  - Brand asset management: driving profitable growth through your brands 
T2  - The Jossey-Bass business & management series
SN  - 0787963941
PY  - 2000///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Brand name products
KW  - United States
KW  - Product management
N1  - Includes index
ER  -