Miller, Jon,  1971- <br/><br/>
The business of brands / 
by Jon Miller & David Muir. 
 - xvi, 270 pages :  illustrations ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470862599 9780470862599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products--Management.<br/>Branding (Marketing).<br/>Value added.