Cova, Bernard. <br/><br/>
Project marketing :  beyond competitive bidding / 
Bernard Cova, Pervez Ghauri, Robert Salle. 
 - New York :  J. Wiley,  c2002. 
 - x, 223 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [215]-219) and index 
<br/><br/><label>ISBN: </label>0471486647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Project management.