INTEGRATION MARKETING: HOW SMALL BUSINESSES BECOME BIG BUSINESSES AND BIG BUSINESSES BECOME EMPIRES - JOYNER, Mark, 1968- (Hoboken, N.J. : Wiley, 2009)
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
Fakulti Keusahawanan dan Perniagaan
Includes index.
Keywords: Strategic planning; Big business; Marketing; Small business