JOYNER, Mark,    1968- <br/><br/>
INTEGRATION MARKETING: HOW SMALL BUSINESSES BECOME BIG BUSINESSES AND BIG BUSINESSES BECOME EMPIRES 

 - Hoboken, N.J. :  Wiley,  c2009. 
 - xviii, 142 p. :  ill. ;  19 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan  Includes index. 
<br/><br/>Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology. 
<br/><br/><label>ISBN: </label>0470454598 9780470454596 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/> Strategic planning.<br/>Big business.<br/>Marketing.<br/>Small business.