TY  - BOOK
AU  - Davis,Scott M.
TI  - The shift: the transformation of today's marketers into tomorrow's growth leaders 
SN  - 9780470388389
PY  - 2009///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Management
KW  - Marketing
KW  - Technological innovations
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references (p. 217-220) and index
ER  -