TY - BOOK AU - Bell,Chip R. AU - Patterson,John R. TI - Take their breath away: how imaginative service creates devoted customers SN - 9780470443507 PY - 2009/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Consumer satisfaction KW - United States KW - Customer loyalty KW - Customer services KW - Service industries N1 - Includes bibliographical references (p. [281]-285) and index ER -