Bell, Chip R. <br/><br/>
Take their breath away :  how imaginative service creates devoted customers / 
Chip R. Bell and John R. Patterson. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2009. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [281]-285) and index. 
<br/><br/><label>ISBN: </label>9780470443507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--United States.<br/>Customer loyalty--United States.<br/>Customer services--United States.<br/>Service industries--Customer services--United States.